The Outside Wor(L)d

>>>

Screenplay Treatment

The Setting Son
© Marc Okon 2007

Manhattan— The year 2010 ad.

First 9 minutes Sequence I

A couple (Man-Woman) wakes up to the news of a major building having
Just been blown up while preparing their morning meal.
Over the course of the next few weeks, 3 more Manhattan landmarks are
Also destroyed.

Next 25 minutes Sequence II

The couple in the first frame of the movie,
A Woman- professional photographer with National Geographic
&
A Man – The Mayor of NYC,
Engage in their career, trying to film, document &
Expose the truth of the events they and our viewing audience have witnessed.
This includes- The NYC Mayor Holding a Press conference, the U.S. president issuing a bounty on those responsible &
The resulting chaos that society experiences from such an historic event—
(The international response will be shown as being celebratory)

Next 7 minutes Sequence III ***

The main protagonist of our film appears- (He will inspire anger in most of the viewing audience)

He is spotted in this segment of the film from far above, as the camera slowly moves
In—in slow hypnotic motion– to reveal an elegant but worn man (think Clooney in Syriana)
{Special care will be taken with this shot}

He is in a non-descript coffee lounge reading the paper & drinking coffee.

There is no dialogue for 7 minutes as we follow our stranger upon leaving the coffee lounge as he runs errands, but
These errands will reveal themselves as vital by the end of the film.

Next 10 minutes Sequence IV

The stranger returns to his home to find his crew (our cast of characters or disciples if you will) engaged in various tasks.
We see these individuals working on a vast, advanced computer network with the pictures on the
Screen clearly visible.
These images show major religious landmarks (Vatican) as well as structures saluting humanities great glory (Mount Rushmore).

ARE THESES HIS NEXT TARGETS?

Next 13 minutes Sequence V ***

The mayor’s wife, our Enchanting photographer, takes center stage.

A dark room, occupied by our leading lady, shows her studying various
Photographs, which lead her to leave the studio as we follow her on a series of events.

< Specifically, the 3 times in the film when our leading lady and our protagonist are alone on screen with our audience. < Represented by *** >
Their Sequences will have a distinct audio track which will replace the basic audio dialogue track.
Specific visual tricks will be used to distort the sequence –colour, light-dimensions-
The musical soundtrack will be an original creation (Hopefully by Air- French composers of the Virgin Suicides soundtrack) to synchronize with the visuals and
Distortions.
Essentially
+
Turing these three sequences into free standing art house type mini-movies yet still
Maintain the integrity of our story.>>

This effect will be potent as the tone of the movie will change dramatically,

The sequence ends with our leading lady revealing to her husband, the information
Which will lead to our protagonists capture.

Next 10-15 minutes Sequence VI

Undecided…

Next 25 minutes Sequence VII

Our protagonist is viewed by a national TV audience on screen, being viewed themselves, by our internationally paying viewers.

He is giving a speech (last words) from an electric chair, surrounded by armed guards. (((Imagine hearing Saddam Hussein’s last words at his hanging))) or <<< Osama Bin Laden>>> should he be caught.
—This is the type of gravitas our protagonists speech must have—

The words of our chain bound terrorist express nothing but love for mankind-
He was on a mission to destroy tyranny-
He was out to cure injustice-
His actions were just-
He claims to be the messiah…

The electric chair goes off (10-15 seconds after the speech ends)

*
*
*
*
*

…6 minutes into the scene…***

A third and final artistic sequence begins with synchronized music, dazzling Quasi-anime effects and our
Protagonist, instead of feeling and showing pain from his electrocution -
The screen images will show the protagonist morphing into Christ and
Being crucified (implied—not graphic!) To uplifting music, vibrant violet colours & a sky full of angels & demons, fire & thunder— rising, till there is nothing but black…..

*Creating the impression that the returning messiah was again executed*

(The point of the sequence, besides artistic beauty & an intriguing story, is to INSULT the audience by making them realize they hated & may have killed the very person they were waiting for)
And create an internal dialogue in the viewer that their impression of evil is wrong

This is a major chill down your spine point of the movie

The screen fades for 60 seconds to reveal

Actual visuals from outer
Space, captured by NASA, creating a dreamy, surreal vibe in the viewer.
Some viewers may ponder heaven, atheists and others will
Revel only in the visual and mental beauty.

THEN

As the brightness of A SETTING SUN physically awakens the audience…
(((Dark screen imagery in a dark theatre suddenly changing to intense bright light will irritate & startle the eye)))

A 13 year old boy is seen sitting at his computer … staring at a screen depicting the very same NASA visual the audience just viewed…
No Dialogue – No music—just silence …

The Childs mother then slowly opens the door…….
Eerie music begins to play

She tells her SON its time for bed- she walks in – sits on the bed-
And tucks the child in—She reaches over to the Childs nite table and lifts up a box—
The awestruck audience sees it is a modern virtual reality computer game which the son used to create
The story the audience witnessed.

This is the second twist & spine tingling scene in the movie

It turns out that the 3 unique screen sequences *** were created by the Sons virtual reality computer fantasy game
&
Everything else was indeed the Parents & the world’s reality—

The mother says good night.
She walks out
Closes the door
The camera focuses on the distant moon, visible through the window of the child’s room.

Music begins to play.

As the End Credits roll the moon will morph into the sun,
Coinciding with the completion of the credits.
By the end, the sun will have set over the horizon

Do you agree or disagree with this movie?

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

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HOW TO SAVE THE AMERICAN AUTOMOBILE INDUSTRY:

Sports Vehicle Partnership (c) ( 2/06)

Marc Okon
Each major city in the U.S has a professional Football, Baseball and Basketball team. Many of these sports fans own cars and they decorate their car to show their support or pride. This is done by Painting their car with the team colors and logo, bumper stickers, signs in the window, etc-etc
I propose that their be a corporate sponsorship and partnership between sports teams and auto manufacturers.
Suppose Ford Motors had an exclusive contract to offer an official N.Y. Yankee edition vehicle. This would include an interior with the N.Y. Yankee logo etched in the leather seats and other small inclusions. (i.e. – hubcaps with the NY Yankee logo.)
This system could be put in place with every sports team in every city.
This would give the Selected Auto Manufacturer a distinct edge over the competition, considering the fanatic fan base of the major sports teams.
Ultimately, the selected Auto Manufacturer would have a monopoly on the engaged sports fan demographic.
In the U.S the most popular sports are Football, Baseball, Basketball and NASCAR.
In the rest of the world soccer is almost a religion.
Basically, a diplomatic broker is needed to join the sports industry with the American automobile industry and everyone will win.
Each sports team will have their own line of cars just by lending their name.
• Ford Motors signs an exclusive contract with MLB, NFL, NBA and Nascar
• Each sports team would be paid a share (licensing fee) based on how their car model sells.
• The sports team would earn revenue and increase brand awareness without any risk or outlay of money
• The Auto Manufacturer will increase their bottom line with a sports themed televised advertising campaign

Advertising Infomercial
>service station/car wash
>hire largest ad agency/media buyer
>advertise on infomercials/30 and 60m sec. commercials
Marc Okon
Advertising on taxi cabs only limits the advertising revenue derived from vehicle advertising to a small market (13k in NYC alone). The real prize would be to derive advertising revenue from all the cars on the road. The way to do this would be to air a late night television infomercial, in major U.S cities,
telling Car Owners, they will receive A free $100 per month CHECK for letting the company advertise on their car, if they signed up (with a contract- like a lease agreement).
The most common form of individual car advertising,, currently, is painting a wrap around advert or logo such as Geek Squad (Best Buys Tech. Team) does, on the sides of their car doors.
Other people paint their car to advertise the restaurant they deliver for.
I believe that, at least, 10% of ordinary citizens, driving their ordinary cars,
Would drape all over their vehicle, a company logo Provided a $100 check would come to them in the mail every month.
(Luxury vehicle owners excluded)
Bumper stickers don’t pay monthly revenue, yet they are there anyway. There are several hundred million cars in the us alone.
Think of getting paid $50 a car per month, on 500,000 us vehicles, just for putting large bumper stickers on the side and taking a cut.
Given the chance, families in the middle to lower class (just 10% of them -1 out of ten) would relish the opportunity to obtain $1200.00 a year just for painting the sides of their car door with a Pepsi logo.
Right now there are many N.Y. Yankee Baseball fans who paint their car with their business logo for free.
Imagine if the N.Y. Yankees paid their fans to advertise their logo on their car.
What I see is:
• No Other infomercials offering guaranteed money monthly, though they remain highly successful anyway.
• A 15 minute , professionally filmed commercial , aired across the country(lease 30 min of airtime and loop/play commercial twice in half hour)
• 250-500k interested viewers across the U.S. who own vehicles to sign up to lease space on their car
• 500k cars multiplied by $25-$50 on a monthly basis to the company-$75-$100 to the car owner
• Several Large national Advertisers

Advertising
The Advertising Program from Yellow Cab NYC is the easiest and most cost-effective way to promote your message while keeping within the limits of nearly any advertising budget. Yellow Cab has an impressive fleet of taxis in service throughout New York City and countless people on a continual basis see our signature bright-yellow vehicles. Taxi ads are constantly being presented to the public and succeed in broadcasting your message where other forms of media may fail.
WHY TAXI MEDIA IN NEW YORK?
Taxi Media allows advertisers to dominate the densely populated island of Manhattan; Yellow Cabs spend 85% of their time in this area.
Taxis are not zoned out of heavy traffic areas like as Park Avenue, Fifth Avenue, Midtown and the Financial District.
New York is “hail” city which means taxi media goes where the people are.
Taxi-top advertising delivers one of the lowest cost per thousand [CPM] impression of all major media
Unlike buses Yellow Cabs are not limited to mainstream routes and they do not stop running at night, weekends or on holidays.
The taxi medium is suitable for national and local advertisers alike as it consistently achieves a lower cost per impression than most other media
Our ads are constantly on the move, day or night, and unlike some other types of outdoor advertising they’re presented at eye-level
Taxi ads are seen close to point-of-sale, when consumers are shopping and in the mood to buy
MARKET FACTS
NEW YORK is the undisputed capital of the business world and the number one media market in the nation. A global leader in commerce and culture, it is the world’s most intriguing and diverse city, offering the highest effective buying income in the country. With one million airline flights offered to New York per year, advertising can easily tap into the enormous business and tourist segments of this market. New York City is home to a demographic population of approximately 8.2 million people who indulge in the bright lights of Broadway, the Empire State Building, Rockefeller Center, Madison Square Garden, Central Park and Wall Street. The city’s landmarks are visited by millions of natives, businessmen and tourists daily. New York’s streets are flooded with vehicular and pedestrian traffic day and night.
ADVERTISING RATES
Monthly Taxi Top Ad Rates
1+ cabs = $400 per taxi
100+ cabs = $375 per taxi
500+ cabs = $350 per taxi
1000+ cabs = $325 per taxi

TAXI TOPS LTD/ A Business Plan To Save The Automobile Industry And Create Jobs
By

Marc J. Okon
5/07
Table of Contents
Executive Summary
1. The Marketing Plan
2. The Operations Plan
3. The Financial Plan
Appendices
EXECUTIVE SUMMARY
Taxi Tops Ltd. has been created to fill the current void experienced in the Taxi Cab advertising market. There are currently 12,053 licensed Taxi Cabs in NYC with fewer than 30% enabled with an advertising bracket on the roof of the vehicle. Taxi Tops Ltd. Will fill that void by installing
Advertising brackets on the roof of Taxis, for a one time expense, while earning a consistent monthly revenue stream from advertising. Due diligence has shown there is no direct competition competing to fill this void leaving the company in a prime position for consistent growth. Staffing the company for the day to day operations is simplified considering once the advertising brackets are installed, the only requirement is to change the advertising billboards on a monthly or quarterly basis. The business objective is to take seven percentage points of market share per year, until all NYC taxi cabs currently unequipped with Billboard brackets are outfitted with a Taxi Cab Ltd. Billboard Advertising Bracket. The reason the business will be successful is best put by the phrase everybody wins. For zero cost to the Taxi cab owner a professional Billboard Bracket will be installed on the vehicle with the taxi cab owner sharing in the revenue derived from the advertising with the owners of Taxi Tops Ltd.
The financial projections for the first year are as follows:
7% of 12,053 taxis= 843 taxis
843 taxis x $350 monthly advertising rate = $295.050.00 monthly
$295.050.00 x 12 months = $3,540,600.00 yearly
1. Marketing Plan
The marketing plan consists of 3 strategic steps which are as follows:
a. Sign contracts with taxi cab owners with the aid of TLC registered Taxi Brokers.
b. Contract Advertising agency (media buyer) to outfit contracted taxi cabs with billboard advertising.
c. Install billboard advertising bracket (subcontracted service) once advertising is secured, preventing risk and expense until advertising revenue is in place.
2. The Operations Plan
The business will be a NYC corporation under the name Taxi Tops Ltd. The business will have a few employees to man a small installation shop where phone calls are answered and where the changing of the billboards on a monthly or quarterly basis will be accommodated. Initially the business will focus solely on the NYC market and gradually expand.
The Billboard Advertising Brackets will be manufactured in Canada and shipped to a service station in Manhattan where they will be installed.
3. The Financial Plan
The simplicity of this plan requires a minimal start up investment.
These expenses include:
Lawyer and accounting fees, printing of proposals, Formation of Legal Corporation.
Once the contracts are signed with the taxi cab owners for installation of the billboard bracket and advertising is in place a large one time expenditure will be needed for the installation of the billboard advertising brackets on the taxi cabs.

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