episode _1 This is the first Demo episode of The Internet Sessions.a href=’http://marcokon.com/wp-content/uploads/2010/06/episode-_1.wma’>episode _1<

On September 25, 2009 i had the rare privilege of interviewing the world renowned philosopher, linguist, political activist and author of over 100 books, Noam Chomsky, described by the NY Times as “The most important intellectual alive” at his office in Massachusetts, mere weeks before his 81st birthday. During our interview we covered a wide array of potent topics which will provide a great amount of knowledge and enjoyment to every listener. Enjoy!

Marc Okon / Noam Chomsky 9.25.09

Episode_4-Chomsky.Okon.mp3

What follows is the transcript of a short Q&A conducted through e-mail in early 2009:

Marc Okon:

While reading one of your many unauthorized biographies, i saw a giant poster of
Bertrand Russell attached to your office door,
and was reminded of one of your old statements.
Your words were ” I do not believe in the cult of personality ” If this were true, how do you reconcile the poster? Do you not see the conflict?

CHOMSKY:

Why Bertrand Russell? A good question. I do respect his work, his activism, and many of the things he’s done in his life, though by no means everything. It’s on the wall, and larger than other pictures, but it’s not the only one, though it’s the only photograph of a person. Another is a painting that depicts the horrifying decade of the 80s in Central America: the angel of death standing over the martyred Archbishop Romero and the six leading Latin American intellectuals, Jesuit priests, whose brains were blown out, their housekeeper and her daughter too, framing the decade: 1980 and 1989. Our victims, along with hundreds of thousands of others. Another is a photo that a friend and I took in Iquique, Chile, a monument to the hundreds, maybe thousands, of men, women and children slaughtered there in December 1907, perhaps the most vicious of many labor massacres, this one at the hands of the Chilean servants of Britain.

For The image of Archbishop Romero lying in a pool of blood visit:

http://images.google.com/imgres?imgurl=http://www.lehigh.edu/~ineng/nhl/nhl-assassination.jpg&imgrefurl=http://www.lehigh.edu/~ineng/nhl/nhl-assassination.html&usg=__6uBIsnHAgBOf0kjHBtgPQApoP0=&h=515&w=568&sz=68&hl=en&start=10&sig2

=aoftgKkqVOUjqG13Kq4ow&tbnid=fwPBPkGRXiyggM:&tbnh=121&tbnw=134&prev=/images%3Fq%3Darchbishop%2Bromero%26gbv%3D2%26hl%3Den%26safe%3Doff%26sa%3DG&ei=KjUUSs4tlK_4BsvaubEP

Q:
In order to Manufacture Consent there must be an infrastructure built to create & deliver the product.
The tools to Manufacture Enlightenment are now available Via the Internet.
As depicted in the Pulitzer Prize winning novel The Armies Of The Night by Norman Mailer you were a participant in a march on the Pentagon in protest of the Vietnam War.
Do you feel the Internet will have a positive effect on political and protest movements and if so, what should be the focus of these movements?
or
Will the Internet be co-opted by Corporate interests and become another tool of oppression?

A:
Mailer’s account was accurate, but that was a very minor element of my involvement in protest and resistance.

On the internet, either outcome is possible. It’s up to us to make the right choices and to encourage others to do so. One might say much the same about any technology: printing, for example.

Q:
It is well known you wrote your first article at age 10, regarding the spread of fascism following the fall of Barcelona.
It is highly unusual for a child to understand fascism, let alone write an article about it.
What was different about your upbringing which gave you the tools to excel so young?
&
Is it possible for all children to excel if given the proper guidance from their parents and teachers or are you just special?

A:
Some hesitation actually. I don’t think I have much to say about it. I’m sure there’s nothing special about me. The upbringing was surely part of it, but others with very similar upbringings responded very differently. So who knows? Humans are mysterious creatures.

Q:
“We Are Not At War With Islam”, this is what Obama said during his recent visit to Turkey. Do you think, as some suggest, this new approach towards the Islamic world will be an ”End of the Clash of Civilisations”?

A:
There was no beginning to the “Clash of Civilisations” so it cannot have an end. Simply consider the circumstances at the time when the doctrine was promulgated by Bernard Lewis and Samuel Huntington. The most populous Muslim state was Indonesia, a close US ally since 1965, when General Suharto carried out a murderous coup, killing hundreds of thousands of people and opening up the country’s rich resources to the industrial societies. He remained an honored friend though innumerable crimes at home and abroad, among them the invasion of East Timor, which came about as close to genocide as any event of the modern period. He remained “Our kind of guy,” as the Clinton administration declared in 1995, and maintained that status until he lost control and the US determined that his time was over. The most extreme fundamentalist Muslim state was Saudi Arabia, Washington’s oldest and most valued ally in the region. At the time Washington, was bringing to a bloody end its murderous wars in Central America, specifically targeting the Catholic Church. Its practitioners of “liberation theology” sought to bring the radical pacifist lessons of the Gospels to the peasant society that was suffering under the yoke of US-imposed tyrants. That was clearly unacceptable, and they became primary victims of Washington’s terrorist wars. One of the “talking points” of the famous School of the Americas is the proud boast that the US army “defeated liberation theology.” If we continue, we find familiar confrontations, but no “clash of civilizations” — a notion that was constructed at the end of the Cold War as a pretext for policies undertaken for other reasons, also familiar. Bush’s policies evoked enormous hostility in the Muslim world. Quite sensibly, Obama is trying to reduce thehostility, though there is no indication of a substantive change in policies or motives.

Episode_4-Chomsky.Okon.mp3
Marc Okon/Noam Chomsky 2009

Episode_4-Chomsky.Okon.mp3

Episode_4-Chomsky.Okon.mp3

Exhausted Noam Chomsky Just Going To Try And Enjoy The Day For Once…

LEXINGTON, MA—Describing himself as “terribly exhausted,” famed linguist and political dissident Noam Chomsky said Monday that he was taking a break from combating the hegemony of the American imperialist machine to try and take it easy for once.

“I just want to lie in a hammock and have a nice relaxing morning,” said the outspoken anarcho-syndicalist academic, who first came to public attention with his breakthrough 1957 book Syntactic Structures. “The systems of control designed to manufacture consent among a largely ignorant public will still be there for me to worry about tomorrow. Today, I’m just going to kick back and enjoy some much-needed Noam Time.”

“No fighting against institutional racism, no exposing the legacies of colonialist ideologies still persistent today, no standing up to the widespread dissemination of misinformation and state-sanctioned propaganda,” Chomsky added. “Just a nice, cool breeze through an open window on a warm spring day.”

Sources reported that the 81-year-old Chomsky, a vociferous, longtime critic of U.S. foreign policy and the political economy of the mass media, was planning to use Monday to tidy up around the house a bit, take a leisurely walk in the park, and possibly attend an afternoon showing of Date Night at the local megaplex.

Sitting down to a nice oatmeal breakfast, Chomsky picked up a copy of Time, a deceitful, pro-corporate publication that he said would normally infuriate him.

“Yes, this magazine may be nothing more than a subtle media tool intended to obfuscate the government’s violent agenda with comforting bromides, but I’m not going to let that get under my skin,” Chomsky said. “I mean, why should I? It’s absolutely beautiful outside. I should just go and enjoy myself and not think about any of this stuff.”

Added Chomsky, glancing back over at the periodical, “Even if it is just another way in which individuals are methodically fed untruths that slowly shape their perceptions of reality, dulling their ability to challenge and defy a government bent on carrying out its own selfish and destructive—no, no Noam, not today, none of that today.”

According to sources close to the thinker, Chomsky also considered taking time to “plop down on the couch in [his] boxers and watch TV,” but grew suddenly enraged when The Price Is Right came on, commodifying the lie of American consumer satisfaction in a pseudo- entertainment context.

“Just change the channel, just relax and switch to something that isn’t mindless pabulum for the masses,” said Chomsky, reaching for the remote control. “No need to get furious.”

Chomsky, who often defines himself as a libertarian socialist, then changed the channel to ESPN, taking a moment to acknowledge the role of professional sports as a “weapon of mass distraction,” keeping the American people occupied with trivial competitions so they do not focus on opposing the status quo with grassroots movements against foreign and domestic policies that ultimately harm them.

“Stupid NBA playoffs,” Chomsky said. “At least it’s better than that NCAA March Madness crap. A university is supposed to be a center of learning that questions the state’s crafted messaging, not an entertainment factory.”

Sources said Chomsky took what was supposed to be a refreshing drive in the countryside, only to find himself obsessing over the role petroleum plays in the economic and military policies that collude with multinational corporate powers.

After stopping at a roadside McDonald’s, Chomsky was unable to enjoy the Big Mac he purchased, due to the popular restaurant chain’s participation in selling “a bill of goods” to the American people, who consume the unhealthy fast food and thereby bolster the capitalist system rather than buying from local farmers in order to equalize the distribution of wealth and eat more nutritiously.

Chomsky also found the burger to be too salty.

“All right, all right,” the noted critic and philosopher said, “I’m going back home, writing one—just one—reasoned, scathing essay, and getting it out of my system. But then I’m definitely going back to the park to walk around and just enjoy the nice weather. I’m serious.”

“Because there’s got to be more to life than the way that wage slavery strips the individual of his or her inherent dignity and personal integrity,” Chomsky continued. “Right?”

In order to understand the world in which we live and participate as citizens the accumulation of facts play a vital role, if not the most important. The interpretation of visual and audible stimuli is the means by which a person, young or old, derives a conclusion in which to base a decision or arrive at a point of view consistent with the philosophy such a person holds dear, even sacred. Low on the food chain creatures develop perceptions and behavior patterns based on genetic distinctual factors and humans too sometimes act or base decisions on inherent human characteristics. A healthy individual aspires to live an existence based on following a set of rules, not societal or cultural, but rather personal guidelines based on a collection of experiences. History has repeatedly proven that human beings overwhelmingly lust and pursue material treasure and power, not because it is inherent in their DNA, but instead behave according to the values of the community and society in which they reside. In order to acquire the desired luxuries of the material variety and mental metaphysical celebrity one must participate within the established framework proven to provide the participants with their reward. The American “framework” is consistent with the acquisition of physical and mental treasure and is partly responsible for the industrial and technological success the country has enjoyed – But, at what cost? A life lived in pursuit of perceived dream acquisition manufactured by elite interests to further their own grander treasure accumulation is nothing more than a National pyramid scheme. The purpose of life should not be entering wage-slavery in order to satisfy the impulses placed inside our mind by people and policies designed to exploit every aspect of our collective existence. When you attend a birthday party the end result is usually the ceremonial cake being cut into equal parts and distributed to those in attendence. Everyone gets an equal slice regardless of individual bank accounts or status. Assets of a Country – Land, water, food , clothing, medicine, education – like cake, should be split among the citizenry, without prejudice, with all participants contributing to the continued health of the system and each other. This will not cause a decrease in productive activity or motivation for creating new innovations, as some critics assert, but rather remove the destructive force of pitting the “haves” vs “the have nots” and take away the intoxicating, drug like sensation of owning and controlling people who have been dealt random misfortune or have less goodies or more scruples than they do. To be human is a choice, not a divine gift. Every man, woman and child deserve, at the very least, food, clothing, shelter, medical care and access to the enjoyment available to their fellow citizens. The urge to commit moral crime against their neighbor would virtually disappear, with the exception of the rare bad seed, and the day to day life of everyone would be filled with far more pleasurable pursuits that increase the well being of themselves, the culture, and community at large. There should never be a man with a gun standing by the only well saying ” If you want some water you must be my slave”. Water is for everyone, a fundamental right, the same as having a roof over your head, warmth on a cold winter’s night and food . Forcing people with muted threats of starvation and depravation, if they don’t create wealth for elite interests, and in return granted the ability to live and breathe is a moral crime of the highest caliber. Charity this is not! Civilized and evolved, yes!

All civilized people, regardless of age or religious affiliation, encounter music in some form or another in their life.
Music, defined by me, represents any audio content that has the ability to be played on an electronic device.
When Shakespear wrote the words “ Friends, Romans, lend me your ears “ he stumbled upon a concept far beyond his wildest comprehension.
Children, as well as adults, lend their ears when they listen to music.
What then is the effect?
It may be true that music is played and listened to for enjoyment, but the effect is far more pernicous.
When people “ lend their ears “ to a song, they are submitting to an invisible contract which would make the Devil blush.
Today, the music released by major corporations and disseminated through the airwaves, effectively act as a poisioning agent, causing the dumbing down of our culture and lowering of the general IQ of the public.
The power brokers know that an informed and engaged populace threaten their power.
I believe that there is a concerted effort to flood the media, in all forms, with material to enslave the population in a landmine of anti-intellectualism and submission.
I am no conspiracy theorist, but what other explanation is there?
If a newborn child is locked in a room, and told from day 1 that 2 + 2 = 5 , repeatedly for 20 years, can the child be blamed for failing math? Then punished!
Adults, generally, are to busy to pay attention to the lyrics of todays music-If they were to carefully examine the material, most would react with severe nausea.
Censorship is no answer.
What needs to happen to counter this tradgedy is simple but not likely to happen.
Parents must be aware of the words and images their young ones absorb, in order to explain & clarify the meaning.
Sadly, newly minted parents have been raised with the 2 + 2 = 5 mentality, so my desire to see change is not likely, in the short term at least.

Pope Vows To Get Church Pedophilia Down To Acceptable Levels

VATICAN CITY—Calling the behavior shameful, sinful, and much more frequent than the Vatican was comfortable with, Pope Benedict XVI vowed this week to bring the widespread pedophilia within the Roman Catholic Church down to a more manageable level.

Addressing thousands gathered at St. Peter’s Square on Easter Sunday, the pontiff offered his “most humble apologies” to abuse victims, and pledged to reduce the total number of molestations by 60 percent over the next five years.

“This is absolutely unacceptable,” Pope Benedict said. “It seems a weakening of faith in God has prevented our priests from exercising moderation when sexually abusing helpless minors.”

“And let me remind our clergy of the holy vows they all took when they entered the priesthood,” he continued. “They should know that they’re only allowed one small child every other month.”

The pope said he was deeply disappointed to learn that the number of children sexually abused by priests was almost 10 times beyond the allowable limit clearly outlined in church doctrine. Admitting for the first time in public that the overindulgent touching of “tender, tender young flesh” had become a full-blown crisis, the Holy Father vowed to implement new reforms to bring the pedophilia rate back down to five children per 1,000 clergy.

“The truth is there will always be a little bit of molestation—it’s simply unavoidable,” Vatican spokesperson Rev. Federico Lombardi said. “But the fact that young boys have gotten much more attractive over the past few decades is no excuse for the blatant defiance of church limits that have been in place for centuries.”

“The majority of priests don’t want to molest kids at all,” he added. “But for those who do, we must make sure they’re doing it at a reasonable rate.”

Following the pope’s speech, the Vatican released a statement outlining its plan to reduce pedophilia. Starting next year, specially trained cardinals will make unannounced visits to inspect and observe random churches in order to ensure they are not going beyond diocese-wide molestation caps. The inspector-cardinals will grade each parish based on long, private interviews with altar boys in darkened church basements, and careful observation of priests’ sexual activity.

These senior officials will also have the authority to enforce harsh punishments for any clergy member violating his allotment of pedophilia.

“If a priest goes even one child over the limit, there will be hell to pay,” said Prefect of the Congregation for Bishops Giovanni Battista Re, explaining the Vatican’s new “Three Strikes, You’re Out” rule. “After the third offense, the offending priest will immediately be moved to another parish. This will give officials time to investigate the case, and will act as an effective deterrent since it usually takes months for priests to gain the trust of the new children.”

As a “goodwill measure,” Cardinal Re said all churches will also be required to display a sign next to the altar showing the number of days since the last molestation.

Criticism of the pope’s new plan has already begun to emerge from within the Catholic Church itself. Rev. Walter Moore, a pastor at St. Peter’s in Chicago, questioned the Vatican’s methodology in calculating the molestation rates, saying the church’s inconsistent definition of pedophilia may have skewed the numbers.

“Is it technically pedophilia if the child’s clothes are fully on the entire time? What if he’s asleep when it happens?” Moore said. “It’s time we had some clear guidance from Rome on this issue. For instance, the church counts it as one incident regardless of whether the child is molested multiple times by the same individual or by two priests at once. That’s just plain wrong.”

“Plus, if it’s supposed to be a special secret between the priest and the boy, is it even any of the church’s business in the first place?” he added. “Maybe Brandon is just trying to get attention.”

The Vatican would not release details of the pope’s upcoming world tour, in which he plans to clear up any confusion on the matter by personally demonstrating what constitutes molestation

Screenplay Treatment

The Setting Son
© Marc Okon 2007

Manhattan— The year 2010 ad.

First 9 minutes Sequence I

A couple (Man-Woman) wakes up to the news of a major building having
Just been blown up while preparing their morning meal.
Over the course of the next few weeks, 3 more Manhattan landmarks are
Also destroyed.

Next 25 minutes Sequence II

The couple in the first frame of the movie,
A Woman- professional photographer with National Geographic
&
A Man – The Mayor of NYC,
Engage in their career, trying to film, document &
Expose the truth of the events they and our viewing audience have witnessed.
This includes- The NYC Mayor Holding a Press conference, the U.S. president issuing a bounty on those responsible &
The resulting chaos that society experiences from such an historic event—
(The international response will be shown as being celebratory)

Next 7 minutes Sequence III ***

The main protagonist of our film appears- (He will inspire anger in most of the viewing audience)

He is spotted in this segment of the film from far above, as the camera slowly moves
In—in slow hypnotic motion– to reveal an elegant but worn man (think Clooney in Syriana)
{Special care will be taken with this shot}

He is in a non-descript coffee lounge reading the paper & drinking coffee.

There is no dialogue for 7 minutes as we follow our stranger upon leaving the coffee lounge as he runs errands, but
These errands will reveal themselves as vital by the end of the film.

Next 10 minutes Sequence IV

The stranger returns to his home to find his crew (our cast of characters or disciples if you will) engaged in various tasks.
We see these individuals working on a vast, advanced computer network with the pictures on the
Screen clearly visible.
These images show major religious landmarks (Vatican) as well as structures saluting humanities great glory (Mount Rushmore).

ARE THESES HIS NEXT TARGETS?

Next 13 minutes Sequence V ***

The mayor’s wife, our Enchanting photographer, takes center stage.

A dark room, occupied by our leading lady, shows her studying various
Photographs, which lead her to leave the studio as we follow her on a series of events.

< Specifically, the 3 times in the film when our leading lady and our protagonist are alone on screen with our audience. < Represented by *** >
Their Sequences will have a distinct audio track which will replace the basic audio dialogue track.
Specific visual tricks will be used to distort the sequence –colour, light-dimensions-
The musical soundtrack will be an original creation (Hopefully by Air- French composers of the Virgin Suicides soundtrack) to synchronize with the visuals and
Distortions.
Essentially
+
Turing these three sequences into free standing art house type mini-movies yet still
Maintain the integrity of our story.>>

This effect will be potent as the tone of the movie will change dramatically,

The sequence ends with our leading lady revealing to her husband, the information
Which will lead to our protagonists capture.

Next 10-15 minutes Sequence VI

Undecided…

Next 25 minutes Sequence VII

Our protagonist is viewed by a national TV audience on screen, being viewed themselves, by our internationally paying viewers.

He is giving a speech (last words) from an electric chair, surrounded by armed guards. (((Imagine hearing Saddam Hussein’s last words at his hanging))) or <<< Osama Bin Laden>>> should he be caught.
—This is the type of gravitas our protagonists speech must have—

The words of our chain bound terrorist express nothing but love for mankind-
He was on a mission to destroy tyranny-
He was out to cure injustice-
His actions were just-
He claims to be the messiah…

The electric chair goes off (10-15 seconds after the speech ends)

*
*
*
*
*

…6 minutes into the scene…***

A third and final artistic sequence begins with synchronized music, dazzling Quasi-anime effects and our
Protagonist, instead of feeling and showing pain from his electrocution -
The screen images will show the protagonist morphing into Christ and
Being crucified (implied—not graphic!) To uplifting music, vibrant violet colours & a sky full of angels & demons, fire & thunder— rising, till there is nothing but black…..

*Creating the impression that the returning messiah was again executed*

(The point of the sequence, besides artistic beauty & an intriguing story, is to INSULT the audience by making them realize they hated & may have killed the very person they were waiting for)
And create an internal dialogue in the viewer that their impression of evil is wrong

This is a major chill down your spine point of the movie

The screen fades for 60 seconds to reveal

Actual visuals from outer
Space, captured by NASA, creating a dreamy, surreal vibe in the viewer.
Some viewers may ponder heaven, atheists and others will
Revel only in the visual and mental beauty.

THEN

As the brightness of A SETTING SUN physically awakens the audience…
(((Dark screen imagery in a dark theatre suddenly changing to intense bright light will irritate & startle the eye)))

A 13 year old boy is seen sitting at his computer … staring at a screen depicting the very same NASA visual the audience just viewed…
No Dialogue – No music—just silence …

The Childs mother then slowly opens the door…….
Eerie music begins to play

She tells her SON its time for bed- she walks in – sits on the bed-
And tucks the child in—She reaches over to the Childs nite table and lifts up a box—
The awestruck audience sees it is a modern virtual reality computer game which the son used to create
The story the audience witnessed.

This is the second twist & spine tingling scene in the movie

It turns out that the 3 unique screen sequences *** were created by the Sons virtual reality computer fantasy game
&
Everything else was indeed the Parents & the world’s reality—

The mother says good night.
She walks out
Closes the door
The camera focuses on the distant moon, visible through the window of the child’s room.

Music begins to play.

As the End Credits roll the moon will morph into the sun,
Coinciding with the completion of the credits.
By the end, the sun will have set over the horizon

Do you agree or disagree with this movie?

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

For detailed site stats click on graph.

Broadcast updated daily @ 1:00 pm

HOW TO SAVE THE AMERICAN AUTOMOBILE INDUSTRY:

Sports Vehicle Partnership (c) ( 2/06)

Marc Okon
Each major city in the U.S has a professional Football, Baseball and Basketball team. Many of these sports fans own cars and they decorate their car to show their support or pride. This is done by Painting their car with the team colors and logo, bumper stickers, signs in the window, etc-etc
I propose that their be a corporate sponsorship and partnership between sports teams and auto manufacturers.
Suppose Ford Motors had an exclusive contract to offer an official N.Y. Yankee edition vehicle. This would include an interior with the N.Y. Yankee logo etched in the leather seats and other small inclusions. (i.e. – hubcaps with the NY Yankee logo.)
This system could be put in place with every sports team in every city.
This would give the Selected Auto Manufacturer a distinct edge over the competition, considering the fanatic fan base of the major sports teams.
Ultimately, the selected Auto Manufacturer would have a monopoly on the engaged sports fan demographic.
In the U.S the most popular sports are Football, Baseball, Basketball and NASCAR.
In the rest of the world soccer is almost a religion.
Basically, a diplomatic broker is needed to join the sports industry with the American automobile industry and everyone will win.
Each sports team will have their own line of cars just by lending their name.
• Ford Motors signs an exclusive contract with MLB, NFL, NBA and Nascar
• Each sports team would be paid a share (licensing fee) based on how their car model sells.
• The sports team would earn revenue and increase brand awareness without any risk or outlay of money
• The Auto Manufacturer will increase their bottom line with a sports themed televised advertising campaign

Advertising Infomercial
>service station/car wash
>hire largest ad agency/media buyer
>advertise on infomercials/30 and 60m sec. commercials
Marc Okon
Advertising on taxi cabs only limits the advertising revenue derived from vehicle advertising to a small market (13k in NYC alone). The real prize would be to derive advertising revenue from all the cars on the road. The way to do this would be to air a late night television infomercial, in major U.S cities,
telling Car Owners, they will receive A free $100 per month CHECK for letting the company advertise on their car, if they signed up (with a contract- like a lease agreement).
The most common form of individual car advertising,, currently, is painting a wrap around advert or logo such as Geek Squad (Best Buys Tech. Team) does, on the sides of their car doors.
Other people paint their car to advertise the restaurant they deliver for.
I believe that, at least, 10% of ordinary citizens, driving their ordinary cars,
Would drape all over their vehicle, a company logo Provided a $100 check would come to them in the mail every month.
(Luxury vehicle owners excluded)
Bumper stickers don’t pay monthly revenue, yet they are there anyway. There are several hundred million cars in the us alone.
Think of getting paid $50 a car per month, on 500,000 us vehicles, just for putting large bumper stickers on the side and taking a cut.
Given the chance, families in the middle to lower class (just 10% of them -1 out of ten) would relish the opportunity to obtain $1200.00 a year just for painting the sides of their car door with a Pepsi logo.
Right now there are many N.Y. Yankee Baseball fans who paint their car with their business logo for free.
Imagine if the N.Y. Yankees paid their fans to advertise their logo on their car.
What I see is:
• No Other infomercials offering guaranteed money monthly, though they remain highly successful anyway.
• A 15 minute , professionally filmed commercial , aired across the country(lease 30 min of airtime and loop/play commercial twice in half hour)
• 250-500k interested viewers across the U.S. who own vehicles to sign up to lease space on their car
• 500k cars multiplied by $25-$50 on a monthly basis to the company-$75-$100 to the car owner
• Several Large national Advertisers

Advertising
The Advertising Program from Yellow Cab NYC is the easiest and most cost-effective way to promote your message while keeping within the limits of nearly any advertising budget. Yellow Cab has an impressive fleet of taxis in service throughout New York City and countless people on a continual basis see our signature bright-yellow vehicles. Taxi ads are constantly being presented to the public and succeed in broadcasting your message where other forms of media may fail.
WHY TAXI MEDIA IN NEW YORK?
Taxi Media allows advertisers to dominate the densely populated island of Manhattan; Yellow Cabs spend 85% of their time in this area.
Taxis are not zoned out of heavy traffic areas like as Park Avenue, Fifth Avenue, Midtown and the Financial District.
New York is “hail” city which means taxi media goes where the people are.
Taxi-top advertising delivers one of the lowest cost per thousand [CPM] impression of all major media
Unlike buses Yellow Cabs are not limited to mainstream routes and they do not stop running at night, weekends or on holidays.
The taxi medium is suitable for national and local advertisers alike as it consistently achieves a lower cost per impression than most other media
Our ads are constantly on the move, day or night, and unlike some other types of outdoor advertising they’re presented at eye-level
Taxi ads are seen close to point-of-sale, when consumers are shopping and in the mood to buy
MARKET FACTS
NEW YORK is the undisputed capital of the business world and the number one media market in the nation. A global leader in commerce and culture, it is the world’s most intriguing and diverse city, offering the highest effective buying income in the country. With one million airline flights offered to New York per year, advertising can easily tap into the enormous business and tourist segments of this market. New York City is home to a demographic population of approximately 8.2 million people who indulge in the bright lights of Broadway, the Empire State Building, Rockefeller Center, Madison Square Garden, Central Park and Wall Street. The city’s landmarks are visited by millions of natives, businessmen and tourists daily. New York’s streets are flooded with vehicular and pedestrian traffic day and night.
ADVERTISING RATES
Monthly Taxi Top Ad Rates
1+ cabs = $400 per taxi
100+ cabs = $375 per taxi
500+ cabs = $350 per taxi
1000+ cabs = $325 per taxi

TAXI TOPS LTD/ A Business Plan To Save The Automobile Industry And Create Jobs
By

Marc J. Okon
5/07
Table of Contents
Executive Summary
1. The Marketing Plan
2. The Operations Plan
3. The Financial Plan
Appendices
EXECUTIVE SUMMARY
Taxi Tops Ltd. has been created to fill the current void experienced in the Taxi Cab advertising market. There are currently 12,053 licensed Taxi Cabs in NYC with fewer than 30% enabled with an advertising bracket on the roof of the vehicle. Taxi Tops Ltd. Will fill that void by installing
Advertising brackets on the roof of Taxis, for a one time expense, while earning a consistent monthly revenue stream from advertising. Due diligence has shown there is no direct competition competing to fill this void leaving the company in a prime position for consistent growth. Staffing the company for the day to day operations is simplified considering once the advertising brackets are installed, the only requirement is to change the advertising billboards on a monthly or quarterly basis. The business objective is to take seven percentage points of market share per year, until all NYC taxi cabs currently unequipped with Billboard brackets are outfitted with a Taxi Cab Ltd. Billboard Advertising Bracket. The reason the business will be successful is best put by the phrase everybody wins. For zero cost to the Taxi cab owner a professional Billboard Bracket will be installed on the vehicle with the taxi cab owner sharing in the revenue derived from the advertising with the owners of Taxi Tops Ltd.
The financial projections for the first year are as follows:
7% of 12,053 taxis= 843 taxis
843 taxis x $350 monthly advertising rate = $295.050.00 monthly
$295.050.00 x 12 months = $3,540,600.00 yearly
1. Marketing Plan
The marketing plan consists of 3 strategic steps which are as follows:
a. Sign contracts with taxi cab owners with the aid of TLC registered Taxi Brokers.
b. Contract Advertising agency (media buyer) to outfit contracted taxi cabs with billboard advertising.
c. Install billboard advertising bracket (subcontracted service) once advertising is secured, preventing risk and expense until advertising revenue is in place.
2. The Operations Plan
The business will be a NYC corporation under the name Taxi Tops Ltd. The business will have a few employees to man a small installation shop where phone calls are answered and where the changing of the billboards on a monthly or quarterly basis will be accommodated. Initially the business will focus solely on the NYC market and gradually expand.
The Billboard Advertising Brackets will be manufactured in Canada and shipped to a service station in Manhattan where they will be installed.
3. The Financial Plan
The simplicity of this plan requires a minimal start up investment.
These expenses include:
Lawyer and accounting fees, printing of proposals, Formation of Legal Corporation.
Once the contracts are signed with the taxi cab owners for installation of the billboard bracket and advertising is in place a large one time expenditure will be needed for the installation of the billboard advertising brackets on the taxi cabs.

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43.00% United States
9.20% Germany
6.40% Russian Federation
3.60% France
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3.20% United Kingdom
2.40% Turkey
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